How publishers should interact with platforms is a hot topic right now, with many thinking that publishers should go all-in. But Slate president Keith Hernandez says that’s simply not practical for most small and mid-size publishers. Hernandez says Slate, which has 115 employees, has to make choices about which platforms are the best fit for them, rather than trying to be everywhere at once. Hernandez says: “We’d love to be all-in, but being all-in comes with costs. Facebook Instant Articles and Google AMP are engineering costs. When you look at something like Snapchat, there’s high friction costs to build a team of eight to 12 people who are going to have to work on creating original content for Snapchat.”
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from American Press Institute http://ift.tt/1MbAU7j
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