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You might have heard: Some publishers are asking users to turn off their ad blocker before they’re able to access content
But did you know: A study of ad-blocking in the UK found that while the number of people using ad blockers is growing, more than half are willing to disable their blocker in exchange for content (Digiday)
A new study by IAB/YouGov on the state of ad blocking in the U.K. found that the number of people using ad blockers has increased to 22 percent, but it contains a glimmer of hope for publishers: 54 percent of people are likely to disable their ad blocker in exchange for being able to read content. Former City AM digital and social media director Martin Ashplant says the findings line up with what they saw at the newspaper: “Those users who valued the content did indeed turn off their ad blockers — and went on to consume far more than the average number of pages per user.”
+ Noted: Bay Area News Group will combine its daily newspapers into two publications, the East Bay Times and The Mercury News, on April 5, and it will also add three weekly newspapers (San Jose Mercury News); More Tribune executives are expected to leave the company in the wake of CEO Jack Griffin’s departure, and Los Angeles Times editor Davan Maharaj could be given a joint editor/publisher role (Politico Media); Condé Nast acquires Poetica, a London-based startup co-founded by a former Twitter engineer that has a real-time content editing system (Variety)
How The Boston Globe is covering the 2016 elections with live streaming (Nieman Lab)
In Nieman Lab’s roundup of how news organizations are covering the 2016 elections, Boston Globe social media director Matt Karolian says the Globe is experimenting with live streaming as a way to cover the election. Instead of using a platform such as Periscope or Facebook live video, Karolian says a simple live stream on the Globe’s website garnered over 30,000 live viewers who watched for 10 minutes. And because the live stream was happening on the Globe’s website, those viewers clicked on the Globe’s election results page more than 9,000 times. Karolian says: “This was a big win for us: It was major in terms of reach and engagement, while costing almost nothing to do.”
+ More on covering elections: A new tool from the AP, Twitter and Google called AP Election Buzz lets you track Google search interest and Twitter discussion of presidential candidates and election issues over time (Wired)
Guardian editor Katharine Viner says the goal is to get more readers to be paying ‘members,’ but rules out a paywall (PressGazette)
As The Guardian attempts to reduce its budget by 20 percent with the goal of breaking even within three years, editor Katharine Viner says she wants to persuade more readers to become paying “members,” but insists that a paywall will not be part of that strategy. Speaking at the British Library in London Tuesday, Viner said: “People say to me all the time, ‘How can I give you money, I feel guilty that I read you so much, I watch your videos all day long, but I don’t pay you any money — how can I give you money?’ We want to help them out with that desire and turn them into members and come up with a membership proposition that is really appealing to them.”
Gawker Media’s new union contract gives better rights to freelancers (Fast Company)
After voting to unionize last summer, Gawker Media passed its first labor contract on Tuesday. In addition to defining minimum salaries and annual raises, the new contract also redefines the rules for Gawker’s contract workers, designed to treat freelancers more fairly. Gawker is looking to move away from using permanent freelancers, and under the new contract, freelancers will either be offered full-time work after a year of working as a full-time contractor or be forced to work elsewhere.
Alan Rusbridger: The idea of scale being necessary for success in journalism needs to be reevaluated (TheMediaBriefing)
“These notions of scale have got to be reevaluated,” former Guardian editor Alan Rusbridger says of the idea that scale is now necessary for success in journalism. Speaking about his time at the Guardian, Rusbridger says: “You knew that you couldn’t be small and you had to be big. The Guardian was big in our terms, it was big in global terms, but it was nowhere near as big as the really big players. That was always a nagging doubt at the back of our minds.”
+ Facebook tweaks its news feed algorithm to give preference to live videos over regular video and archived live feeds (Digiday), a change that Will Oremus writes makes Facebook more like cable news as opposed to the “Internet’s personalized newspaper” (Slate)
A fake NYT article claiming Elizabeth Warren endorsed Bernie Sanders was shared 50,000 times (New York Times)
A fake New York Times story with the headline “Warren Endorses Sanders, Breaking With Colleagues.” widely circulated throughout the Internet on Monday, being shared more than 50,000 times. NYT says the website was created through Clone Zone, a website that allows users to make website “clones” of established websites. The fake story was removed by Tuesday, and Clone Zone blocked the nytimes.com domain from being cloned by others.
The post Need to Know: Mar. 2, 2016 appeared first on American Press Institute.
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