Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Facebook live video is drawing news organizations and other media companies in with big audience numbers, but the opportunities for revenue remain unclear
But did you know: Marketers are starting to see the benefits of live-streaming, but struggle with maintaining their image and moderating comments (Financial Times)
Live-streaming is taking off, and marketers are starting to catch on, Hannah Kuchler and Shannon Bond write. Advertisers are finding that live-streaming is a good way to achieve “authenticity,” they’re still facing challenges maintaining their brand’s image and moderating the quick flow of comments during broadcasts. Live-streaming is harder to script, and mistakes during the broadcast can mar a brand’s image with the viewers.
+ How news organizations are using Facebook Live: NPR live-streamed impromptu coverage from SXSW and gave viewers a look inside the newsroom on Mega Tuesday, while KXLY4 News in Spokane, Wash., used Facebook Live for a Q&A with its sports director ahead of Selection Sunday (Poynter)
+ Noted: On the day that Digital First Media’s purchase of Freedom Communications and the Orange County Register was completed, the editor and more than 70 others at the Register were laid off (Los Angeles Times); Turner leads a $15 million investment in Mashable, and the two companies will partner to develop digital and TV content and advertising (Wall Street Journal); After launching its successful Modern Love podcast earlier this year, The New York Times is creating a podcast team to launch even more podcasts this year (Nieman Lab)
API UPDATE
The week in fact-checking
As part of our fact-checking journalism project, Jane Elizabeth and Poynter’s Alexios Mantzarlis highlight stories worth noting related to truth in politics and on the Internet. This week’s round-up includes why Snopes had to fact-check a story from The Onion, who’s in charge of fact-checking movies, and how digital fact-checking is being translated for TV.
6 metrics that can measure the impact of fact-checking (Poynter)
Fact-checking too often depends on anecdotes as evidence of its impact, Alexios Mantzarlis writes, but it doesn’t have to be that way. Mantzarlis suggests six metrics that fact-checkers can use to measure the impact of their work, including measuring the amount of times a fact-check is quoted or referenced in legislative bodies, measuring the web traffic of a fact check compared to the web traffic on the original claim, and measuring the amount of times other media outlets referenced the fact-check as the final word on an issue.
A new report says Europe’s press freedom is threatened by consolidation and a lack of transparency around ownership (Politico)
A new report from the Centre for Media Pluralism and Media Freedom examined 19 European Union member countries and found that press freedom in Europe is at risk because of political interference and concentrated ownership. Ownership of media entities in Europe tends to be in the hands of only a few entities, giving them more power. But in some countries, ownership is unclear to citizens. The lack of transparency in ownership means those citizens can’t “gauge the extent of potential bias in the information that is provided by a media outlet,” the report says.
+ In 2015, 70 percent of Axel Springer’s revenue came from digital, an achievement that was met by diversifying its business models in paid content and classified ads and expanding into new markets, including the United States (Digiday)
The psychology behind how leaders effectively connect with their teams (Harvard Business Review)
Research shows that leaders connect with those they’re leading by quickly synchronizing their brain waves through high-quality conversations, Srini Pillay writes, putting leaders and teams on the same wavelength. Pillay outlines three ideas based in brain science that can help leaders connect with their teams: Leaders consciously decide to synchronize with their teams, they set aside time for self-reflection, and they put themselves in the mindset of those they’re leading.
When tragedies in other countries are ignored, they’re often covered by news organizations and ignored by the readers (Chicago Tribune)
Complaints on social media that tragedies in faraway countries (such as the attack in Pakistan) are ignored sometimes have a valid point, Charles J. Johnson writes. People in Western countries don’t care much about those stories, but Johnson says that’s not the media’s fault. Johnson writes: “If the reader response to the Pakistan story had been anything like what we saw for the Brussels or Boston or Paris terror attacks, we would have given it wall-to-wall coverage. … We will cover the important news whether or not it attracts a large audience online. But reader interest does help shape the size of the spotlight we offer to certain stories.”
+ Earlier: Writing on the Pakistan attack as well, Martin Belam says it’s hard to get people in Western Europe to care about these stories because they don’t have a personal connection with these places
Snapchat isn’t just trying to be a chat app, it wants total media domination (Fortune)
Snapchat is more than just a chat app, Mathew Ingram writes: It’s aiming “total domination of every relevant form of social media, using messaging as a delivery system.” Snapchat has the huge Millennial audience that everyone else is seeking, and its recent updates are part of its plan to continue to dominate that market. Snapchat also says those users are also highly engaged with the platform: It says its 100 million daily users spend between 25 and 30 minutes on Snapchat every day.
+ Snapchat may soon start working with comScore to provide Discover publishers with better metrics (Digiday)
FOR THE WEEKEND
+ Kalev Leetaru asks, Is the era of social media analytics coming to an end?: Social media use is increasingly moving into private areas (such as messaging apps like Snapchat and WhatsApp) that’s harder to measure, providing less data for outside parties to analyze (Forbes); But even as more people use private messaging apps, a new comScore report shows that young people are in no way moving away from Facebook (Re/code)
+ “Although many of us journalists have derided Trump, the truth is that he generally outsmarted us … It’s not that we shouldn’t have covered Trump’s craziness, but that we should have aggressively provided context in the form of fact checks and robust examination of policy proposals” (New York Times); In light of the 2016 election, how newsrooms need to rethink campaign coverage to remain relevant: “Donald Trump’s triumphant use of social media has allowed him to reach enormous audiences to start and settle feuds, make observations both frivolous and frightening, and drive the news cycle into the ditch of his own choosing” (Nieman Reports)
+ The four kinds of people you meet in a newsroom going digital: The Natives who already understand the implications of technology, the Naturals who are excited about technology, the Collaborators who are excited about working with people who are good with technology, and the Fearful who are unsure how technology will affect them and their jobs (Nieman Lab)
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