Snapchat is more than just a chat app, Mathew Ingram writes: It’s aiming “total domination of every relevant form of social media, using messaging as a delivery system.” Snapchat has the huge Millennial audience that everyone else is seeking, and its recent updates are part of its plan to continue to dominate that market. Snapchat also says those users are also highly engaged with the platform: It says its 100 million daily users spend between 25 and 30 minutes on Snapchat every day.
+ Snapchat may soon start working with comScore to provide Discover publishers with better metrics (Digiday)
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