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You might have heard: NBCUniversal invested $200 million in Vox Media last year, forming a partnership where the companies would collaborate on digital advertising, video advertising and video programming
But did you know: NBCUniversal and Vox will start selling ads on each other’s sites (Wall Street Journal)
Starting this week, NBCUniversal and Vox Media will start selling each other’s sites, bringing the commercial partnership aspect of NBCU’s investment to light. NBCU will run Vox’s custom ad products on its digital products, and both companies’ ad sales teams will sell packages that include Vox’s fast-loading custom ads. NBCU and Vox are calling the initiative Concert, and Mike Shields reports that the companies are touting their ability to run ads on 20 websites, which reach 150 million people each month.
+ Noted: The New Yorker is testing the boundaries of readers’ willingness to pay for content, finding its unique visitors nearly doubled in the first year of its metered paywall (Wall Street Journal); The New York Observer, which is owned by Donald Trump’s son-in-law Jared Kushner, says it will now cover Trump’s campaign like it would cover other candidates after avoiding coverage earlier (Politico); The Washington Post hired NYT’s public editor Margaret Sullivan, but she won’t be working in a public editor capacity, a role that Andrew Beaujon writes that the Post is currently missing (Washingtonian)
Tips for getting more out of your newsroom’s analytics (GateHouse Media)
By digging deeper into your analytics, GateHouse Media’s senior director of content Jean Hodges says newsrooms can learn more about what will make their coverage meaningful to their readers. Hodges’ tips for getting more out of your analytics include sharing analytics with everyone in the newsroom and train the entire newsroom on how to interpret the data, tagging your content better to track what stories are working well, and find ways to capitalize on the stories that succeed.
+ Earlier insights on how to use analytics better: How Financial Times is helping its entire newsroom understand analytics better, avoid shortcuts in analyzing the data and match your goals to your metrics, and clearly define which metrics are relevant to those goals
How ICIJ got hundreds of journalists worldwide to work together on the Panama Papers story (Poynter)
Coordinated by the International Consortium of Investigative Journalists, nearly 400 journalists in more than 80 countries are working together on the Panama Papers, which began publishing on Sunday. The papers expose a widespread system of global tax evasion. The collaboration on this project is particularly new for American news organizations, which haven’t traditionally been as open to collaboration. But despite the fact more than 100 news organizations are working on the project, ICIJ senior editor Mike Hudson says that’s not leading to a loss of readers for anyone: “Publishing together creates a critical mass, just this incredible firestorm of attention.”
+ New York Times deputy executive editor Matt Purdy says the NYT had no access to the papers, impeding its ability to cover the story, but says he believes that will change soon (New York Times)
Targeted ads make people more interested in buying products by changing how they think about themselves (Harvard Business Review)
Targeted ads make people more likely to buy a product, but not for the reasons you might think, researchers at Ohio State University say. In a series of studies, the researchers found that people were more likely to buy a Groupon for a “sophisticated” restaurant when they thought the ad was targeted based on websites they had visited earlier as opposed to demographics. And they were more likely to evaluate themselves as more “sophisticated” when they believed an ad for a high-end product was individually targeted to them. The researchers write: “Participants saw the targeted ad as reflective of their own characteristics. The ad told them that, based on their browsing history, they had sophisticated tastes. They accepted this information, saw themselves as more sophisticated consumers, and this shift in how they saw themselves increased their interest in the sophisticated product.”
Publishers should pick either a paid or ad-supported business model and stick with it (Monday Note)
Publishers’ business models are becoming increasingly clear, Frédéric Filloux writes. Publishers want both advertising revenue and subscription revenue, but Filloux says publishers can’t have it both ways. Jessica Lessin, founder of subscription-based website The Information, says: “You can’t have a foot in both worlds [paid and free]. If you succumb to that, you have two masters: eyeballs growth and subscribers, and then you lose your focus on simplicity, which is the advantage of the subscription model. It’s OK to develop free stuff, as long as it grows your subscription model.”
+ To get people to pay for podcasts, a rebrand might be necessary: The word “podcast” is associated with “free,” and that’s preventing podcasters from persuading listeners to pay (Hunter Walk)
Why The Washington Post is building chat bots to deliver news (Digiday)
When Microsoft’s artificially intelligent bot Tay went rogue and was taught to be racist, publishers got a free lesson in what can go wrong with bots, Garett Sloane writes. Despite the risks, The Washington Post is building a news bot. Director of product Joey Marburger says the Post is managing those risks in how the bot is being developed: “We’re not going to have an algorithmic conversation learning bot that starts to create its own identity from nowhere, so we avoid that Microsoft Tay debacle. But we do want it to have a personality and tone, so we will give it that. That should really be the tone and personality of the Washington Post, to a certain extent. So it’s got to be able to handle some basic conversation, but not in the way of tricking it into denying the Holocaust.”
+ Duke University’s Tech & Check conference last week explored what the future of automated fact-checking might look like: Annotation is a viable next step, and IBM will soon release Watson Angles, checks stories against 55 million previously published news articles (Poynter)
The post Need to Know: April 5, 2016 appeared first on American Press Institute.
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