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You might have heard: CEO Ev Williams says Medium is more of a social network than a publishing tool, but it’s still focused on expanding its relationship with publishers
But did you know: Medium unveils a new set of tools for publishers, including memberships for some publications (Medium)
Medium announced a new bundle of features for publishers on Tuesday called Medium for Publishers. The new set of tools includes ways to monetize content, including promoted stories and the ability for publications to publish member-only content on Medium, which is being tested with a select group of publishers right now. With the new tools, Medium also announced that a wide range of publications will be migrating to Medium, including The Awl and NewCo Shift. Several publishers will also publish original content to Medium, such as Time Inc.’s Fortune and Money.
+ Medium will also support Instant Articles and Google AMP for publishers (Ad Age)
+ Pacific Standard’s editor in chief Nicholas Jackson on why the magazine is migrating to Medium: “While print is a medium we remain committed to, we’ve always been about reaching readers wherever they are, across platforms. We want to bring the kinds of stories we tell … to the widest possible audience of civically engaged citizens” (Pacific Standard)
+ Noted: Apple News launches a Twitter account curated by U.S.-based editors to promote stories on the service and bring more users to the platform (The Verge); Twitter wins the rights to stream NFL Thursday night games in 2016 for $10 million (Bloomberg), beating out Amazon and Verizon, which may have bid more than $15 million (Re/code); CNN will expand fashion coverage under its CNN Style vertical, calling expanded fashion and style coverage an “ultra-premium opportunity” due to its high-profile advertisers and personal experience for readers (Digiday)
Reporting tips from Pulitzer winners: Stop asking so many questions and get people out of a story as well as you get them in (Poynter)
At a recent writing seminar held by Poynter ahead of this year’s Pulitzer Prizes, past winners offered their reporting tips. Among their advice: Tom French, who won in 1998 for feature writing, says reporters should rely less upon interview questions and feel comfortable reporting what they observe. And Leonard Pitts Jr., who won in 2004 for commentary, says while journalists spend a lot of time figuring how to get someone into a story, they should spend just as much time getting someone out of a story with a memorable ending.
The owner of The Paper, a Chinese news outlet overseen by the Communist Party, is launching an English-language site (New York Times)
The Paper is a new media success story in China, and now it’s trying to find that same success abroad: The owners of The Paper will launch an English-language website called Sixth Tone today. But what sets The Paper apart from other new media success stories is that it’s overseen by China’s Communist Party at a time when the Chinese government is trying to increasingly control what people read and watch. But despite that control, the Chinese government is encouraging Chinese news outlets to go abroad, with president Xi Jinping directing news organizations to “tell the China story well.”
+ Four months after Chinese Internet giant Alibaba purchased the paper, the South China Morning Post is removing its paywall, with Alibaba founder and chairman Jack Ma saying, “Our focus now should not be on finding the right media business model. Our priority should be on how we should change to better adapt to the reading habits of our readers” (Tech in Asia)
An argument from Slack for writing better app update release notes (Medium)
As long as there has been software to update, there have been release notes, Slack’s Anna Pickard writes. Those notes have never had a large readership, but Pickard says it’s still important to Slack to make sure those notes are understandable for readers with as little jargon as possible and have something of value in them. Pickard writes: “In release notes … a large love for language, and a little humor, go a long way. … People do read them. And the more people read them, the more we put into writing them. And the more we put into writing them, the more people get out of reading them.”
Jim VandeHei: A race for eyeballs is pushing media outlets into ‘the crap trap’ (The Information)
At The Information’s New York Subscriber Summit, the outgoing CEO and co-founder of Politico Jim VandeHei said as the media landscape has turned into a battleground for clicks, news organizations are ignoring the needs of smart readers who want new information. Those news organizations are falling into “the crap trap” of producing journalism simply designed to get the largest readership possible, VandeHei says: “Everyone brags about 100 million unique visitors. So what? What does that mean? How much money did you make off that?”
Is it possible for journalism to move away from ‘peak content’? (TheMediaBriefing)
If clickbait is devouring journalism as Frédéric Filloux argues, Chris Sutcliffe asks, is there a way for news organizations to move away from “peak content,” or creating content to get as much traffic as possible? Sutcliffe writes: “Publishers’ reliance on ad revenue from huge audiences means they’ll inevitably resort to lowest common denominator-style publishing if they ever need a boost. But peak content is an ill wind that’s blowing no publishers any good, and something will have to give sooner rather than later.”
The post Need to Know: April 6, 2016 appeared first on American Press Institute.
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