The Washington Post is pitching its Arc CMS to other news organizations, with the pitch that it provides the tools for everything a publisher needs to do, in exchange for a fee based on the amount of data used. And, if that’s successful, Washington Post chief information officer Shailesh Prakash argues that Arc could totally transform the news industry: “If, at some point, Arc becomes good enough to have it not offered by us but by Amazon Web Services, that I think will blow the top off this industry. Because then you go to Goldman Sachs and JPMorgan, and it’s a different story than a newspaper company showing up and trying to prove that they are actually techie.”
+ The Washington Post’s approach to alternative story forms, such as bingo games and guess-your-age quizzes: “We want something easy for Post journalists to go into, find, and embed within their stories, and to get the whole organization thinking: what’s the best way to get a user to understand and engage with a story?” (Nieman Lab)
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from American Press Institute http://ift.tt/1T8eAhR
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