Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: German publisher Axel Springer acquired a controlling stake in Business Insider last fall, starting its push into U.S. media
But did you know: Axel Springer wants to become the ‘leading digital publisher’ in the US and the No. 1 publisher in every market it enters (Wall Street Journal)
Axel Springer says its push into the U.S. media market with its investment in Business Insider is starting to pay off, but it has even bigger goals: CEO Mathias Döpfner wants the company to become the “leading digital publisher” in the U.S. The U.S. isn’t its only target, too. Döpfner says he also wants Axel Springer to be the No. 1 publisher in every market it enters. Döpfner argues that Axel Springer has shown that it can make digital media profitable in Germany with bild.de, and that it’s now going to show it can do the same in English-speaking countries.
+ Noted: Mic could soon introduce a paid subscription model, likely starting with video (Advertising Age); The Economist is looking to increase its video content with virtual reality and mobile video, such as short-form explainer videos (Adweek); The New York Times is launching a new native series for Facebook Live called The Whistleblowers: The five-part series hosted by Gretchen Morgenson will feature people who exposed wrongdoing (New York Times)
API UPDATE
3 charts that show the very different news audiences for mobile web and apps
For a Knight Foundation commissioned report, Nielsen monitored the activity of 9,000 smartphone users for 2 years, finding stark differences between a news organization’s audiences for mobile web and mobile apps. The Nielsen tracking shows that social media activity dwarfs news activity on smartphones many times over, suggesting that news organizations’ biggest mobile opportunity is to engage readers on social networks and drive those users to their mobile sites.
A guide for journalists on how to use Snapchat (Online Journalism Blog)
Paul Bradshaw has compiled a comprehensive, useful guide for journalists on how they can use Snapchat for storytelling and effective engagement. In this installment, Bradshaw explains topics such as the various uses of Snapchat (chat app vs. stories vs. Discover), what kinds of stories are suited to a Snapchat “story,” and how to do an interview on Snapchat. In this next installment, look forward to how to use Snapchat add-ons, such as filters and stickers.
To bolster its tech coverage, Trinity Mirror is partnering with Dennis Publishing to re-publish stories from its niche publications (Digiday)
Trinity Mirror wants to increase its tech coverage, and it’s partnering with Dennis Publishing to do so. In a three month trial, Trinity Mirror will re-publish stories from Dennis Publishing’s niche tech publications Alphr and Expert Reviews. The two publishers will share revenue from the re-published stories, while Trinity Mirror can test how its audience responds to in-depth tech coverage without needing to hire additional staff to cover it.
How to build trust with employees as people are staying at jobs for shorter tenures (Fast Company)
Building employee trusts takes time — often longer than people are staying at jobs these days, BuildDirect CEO Jeff Booth writes. Booth explains how BuildDirect, a startup for home improvement products, is fostering trust with its employees, even as they’re staying in their jobs for shorter periods of time. Among his advice: Showing vulnerability accelerates the process of building trust, and show your team members trust as soon as they enter the job.
Facebook influences the news feed by rewarding publishers that publish what it wants to see (Recode)
In the story about Facebook news curators suppressing conservative news, Recode’s Peter Kafka writes that many people are missing the real story about how Facebook influences what stories you see: Facebook has very specific ideas about what kinds of stories it wants in the news feed, and it rewards the publishers that publish those kinds of stories. And right now, that kind of story is video. While Facebook is paying some publishers for live video, Kafka writes, “Facebook doesn’t need to write publishers checks to get them to do what it wants: All it needs to do is make it clear what kind of stuff it wants in its News Feed.”
+ More on the inherent problems with Facebook’s algorithm: Facebook wants you to think it’s “just a platform” to absolve itself of responsibility to be open about its processes: “While Facebook has become the public’s primary conduit for digital content, its business imperative is to maximize engagement, not objectivity” (Columbia Journalism Review); “We can all turn to individual sources and savor the differences … but fewer of us are doing it, relying on the platforms to tell us instead. Those decisions are being made by some combination of humans and algorithms. And who programs those algorithms? Humans. Human fallibility — and built-in bias — are inevitable” (Nieman Lab)
Could The Washington Post’s Arc CMS ‘blow the top off’ the industry? (Poynter)
The Washington Post is pitching its Arc CMS to other news organizations, with the pitch that it provides the tools for everything a publisher needs to do, in exchange for a fee based on the amount of data used. And, if that’s successful, Washington Post chief information officer Shailesh Prakash argues that Arc could totally transform the news industry: “If, at some point, Arc becomes good enough to have it not offered by us but by Amazon Web Services, that I think will blow the top off this industry. Because then you go to Goldman Sachs and JPMorgan, and it’s a different story than a newspaper company showing up and trying to prove that they are actually techie.”
+ The Washington Post’s approach to alternative story forms, such as bingo games and guess-your-age quizzes: “We want something easy for Post journalists to go into, find, and embed within their stories, and to get the whole organization thinking: what’s the best way to get a user to understand and engage with a story?” (Nieman Lab)
The post Need to Know: May 12, 2016 appeared first on American Press Institute.
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