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You might have heard: Facebook says its users watch 100 million hours of video per day, but monetization remains a challenge for many publishers
But did you know: Facebook changes its video advertising rules after Mic tests a new form of video ads (Wall Street Journal)
To monetize editorial video, Mic started testing a new kind of video ad on Facebook: A few seconds into a video, an image-based promotion appears over the bottom portion of the video screen for less than five seconds. But not long after Mic began testing the new ads, Facebook changed its rules on “branded content” in videos, and Mic was forced to remove the ads from its videos. Though Facebook recently announced that it would allow publishers to post branded content to the platform, it still restricts banner ads, and it’s making that policy more explicit for videos now.
+ Noted: The Pittsburgh outpost of Spirited Media, Billy Penn’s owner, will be called The Incline (Politico Media); Business Insider launches two new international versions this week, in the Nordics and Poland (Business Insider); The New York Times is surveying 700,000 readers who use ad blockers about their ad blocking habits and what would get them to whitelist NYT (Digiday); New research from Digital Content Next shows that 57 percent of people are aware of what publisher they’re clicking through to on social media (Digiday)
API UPDATE
The week in fact-checking
As part of our fact-checking journalism project, Jane Elizabeth and Poynter’s Alexios Mantzarlis highlight stories worth noting related to truth in politics and on the Internet. This week’s round-up includes the fallout from a “wellness” blogger’s cancer hoax, how to fact-check local elections, and fact-checking via text bot.
NPR’s guide to Facebook Live: Think about recurring ways to live stream that can be distributed elsewhere (NPR Editorial Training)
NPR is sharing its guide to Facebook Live, and continually updating it as they learn. NPR says it’s using Facebook Live as way to directly engage with their audience and “learn from our audience and hear from them.” Among their guidelines: While you can shoot a Facebook Live video by yourself, it’s preferable to have someone else hold the camera and field questions, and while live streaming works great for breaking news, also think about recurring ways to use Facebook Live that could be distributed elsewhere.
BBC will fund 150 local news journalists around the UK (Guardian)
To fill a “local democracy gap” in the U.K., the BBC is funding 150 local journalists around the U.K. for £8 million (about $11.5 million). The journalists will be employed by local news organizations. Under the plan, the BBC will also be funding video and data journalism around local news. BBC director of news and current affairs James Harding says: “These plans are not just a milestone in the relationship between the BBC and the local press. They will enhance local journalism, ensure greater accountability of people in public life and enable BBC audiences and newspaper readers to get better coverage of what’s really happening in their communities.”
An argument for leaving ‘strategy’ out of job titles (Quartz)
“The distance between strategy and execution is unfathomably wide for most businesses and executives,” Kevin J. Delaney argues. “And the odds are even lower that a business will succeed in covering that distance if separate people are responsible for strategy and for operations. Strategy people too often have ideas that aren’t rooted in the reality of the operations. And operations people too often aren’t invested in executing the plans that the strategy people craft for them. The best approach is often to focus on execution and view operations as strategy: what can we do better, and how can we do it better?”
Facebook documents leaked to The Guardian shows how it relies on news values (Guardian)
Facebook is more “akin to a traditional media organization” than it might like to admit, The Guardian reports. Documents given to The Guardian show human intervention at nearly every stage of Facebook’s trending news section. The documents also show that Facebook relies heavily on 10 news sources for its trending news section, and editors have strict guidelines on how to determine which Facebook user pages are appropriate to cite in the section.
+ Mark Zuckerberg: Facebook has conducted a review of the reports that it suppressed conservative news and found no evidence that it was true, but “if we find anything against our principles, you have my commitment that we will take additional steps to address it” (Facebook) and Facebook’s overview of how the trending news section works (Facebook Newsroom)
The Washington Post’s first augmented reality experiment is a visual account of the Freddie Gray case (Journalism.co.uk)
In its first augmented reality project, The Washington Post is explaining the Freddie Gray case in Baltimore in eight parts. The project is available through the Post’s Arc app, but print readers can also access it by pointing a smartphone at the Post logo. Director of strategic initiatives Jeremy Gilbert says this story particularly fits the augmented reality format because “isn’t a single [complete] visual record or one eyewitness account”
FOR THE WEEKEND
+ Lydia Polgreen on why people pay to read NYT: “Supplying these news consumers with a steady diet of informative, compelling, useful and moving pieces of journalism they cannot find anywhere else is the key to our success. Nothing else matters” (Medium)
+ Emily Bell interviews Edward Snowden: “Modern media institutions prefer never to use their institutional voice to factualize a claim in a reported story, they want to point to somebody else. They want to say this expert said, or this official said, and keep themselves out of it. But in my mind, journalism must recognize that sometimes it takes the institutional weight to assess the claims that are publicly available, and to make a determination on that basis, then put the argument forth to whoever the person under suspicion is at the time” (Columbia Journalism Review)
The post Need to Know: May 13, 2016 appeared first on American Press Institute.
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