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You might have heard: The New York Times is trying to double its digital revenue to $800 million by 2020
But did you know: The New York Times’ plan for international expansion includes turning casual foreign readers into regulars (Politico)
With its eye on 10 key international markets, The New York Times announced in April that it would spent $50 million over the next three years to grow on an international scale. NYT president of international Stephen Dunbar-Johnson says an important part of that strategy is going to be turning casual foreign readers into regular customers. Dunbar-Johnson says: “We believe there’s a gap we’re well positioned to fill. … Our readers are people who are deeply curious about the world, not necessarily because they want to run it, but because they want to understand it and make it better.”
+ Noted: Gannett increases its offer to buy Tribune to $15/share from $12.24/share, putting the total at $864 million (USA Today) and the “trench warfare” between Gannett and Tribune Publishing could last well into mid-2017 (Politico Media); Forbes is testing a new way to deal with ad blockers: Users with blockers enabled are asked to sign up for a Forbes account to access the website, obtaining data that could be a valuable alternative to the ad money it could make on those users (Wall Street Journal); BuzzFeed News will interview President Obama on Facebook Live about his Supreme Court nominee this afternoon at 2:50 p.m. ET (@BuzzFeedNews, Twitter)
How are people using Facebook Reactions on publisher pages? (NewsWhip)
Facebook Reactions allow readers to add “reactions” to Facebook posts beyond just a like or a comment. NewsWhip takes a look at how people are using Reactions on 20 publishers’ pages, finding that the use of Reactions is relatively low compared to likes/shares. In NewsWhip’s data, Reactions typically accounted for between 10 and 15 percent of a page’s total engagements. And, the use of reactions was evenly split among post types, a finding NewsWhip says is interesting because video posts typically receive a higher rate of likes/shares.
+ A guide on how to find stories in the Panama Papers database: The database is searchable by geographic area, and data can be downloaded under a Creative Commons license (Journalism.co.uk)
What the Financial Times has learned from taking a reader-focused, public approach to redesigning its website (Digiday)
Because digital subscriptions are key to its business model, the Financial Times is letting readers into the website redesign process, incorporating their feedback into the process. So far, it’s learned that readers find site speed and the ability to personalize the website important. Readers also preferred to have small video units lower on article pages. Director of product Bede McCarthy says: “This is a much more customer-focused process than we’ve had before. With our last redesign, it was much more about our personal ego. That’s just not how a good digital company operates now.”
+ Alan Rusbridger steps down as the chair of The Guardian’s owner, Scott Trust, saying that he was forced out by the newspaper’s new management (BuzzFeed)
How to create a living style guide for your website (Smashing Magazine)
Living style guides are essential for keeping web developers and designers on the same page, genealogy site FamilySearch’s lead web developer Steven Lambert says. Lambert explains how FamilySearch created their living style guide. Among Lambert’s advice: FamilySearch started by printing off every page of the site and hanging them up, so everyone could see why a new style guide was needed to keep things consistent, the style guide was created with Lego-like elements that can build on one another, and a prototype of the style guide was released to staff halfway through the process, allowing the people who would be using it to test it out and see what needed to be changed.
Mark Zuckerberg is hosting a summit for conservative leaders on Wednesday (Recode)
About a dozen conservative leaders are headed to Facebook on Wednesday, including Glenn Beck and Dana Perino. After Gizmodo reported that some of Facebook’s news curators suppressed conservative news, Mark Zuckerberg said last week that he would meet with conservatives and people across the political spectrum to discuss it. Beck says that Zuckerberg will be explaining what happened and will “assure us that it won’t happen again.”
+ Some more thoughts on Facebook’s potential political bias: “The bad press Facebook has received for political bias in recent days is likely to push it away from human curation and toward yet more algorithmic curation. The irony is that will make Facebook more of an echo chamber, not less of one” (Vox); Facebook isn’t the only social network to employ editors or curators, but the scrutiny they’re facing is new (New York Times)
Bay Area news organizations are partnering for a day of coordinated coverage on homelessness in San Francisco (New York Times)
Led by the San Francisco Chronicle, news organizations in the Bay Area are working together for a day of coordinated coverage of the homelessness crisis in San Francisco. The idea is that the day will create a “wave” of coverage that will force politicians in the area to think about and enact solutions, Chronicle editor in chief Audrey Cooper says. More than 30 news organizations are already confirmed to participate, including Mother Jones, San Francisco magazine, and public TV and radio station KQED.
The post Need to Know: May 16, 2016 appeared first on American Press Institute.
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