Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: With many reporters leaving, CNN Money reports that Business Insider has stringent traffic and story quotas for reporters, with some reporters expected to bring in 1 million unique visitors each month (CNN Money)
But did you know: Former Business Insider reporter Shane Ferro says she left after failing to meet story and traffic goals (Medium)
Former Business Insider reporter Shane Ferro spent 10 months at Business Insider, the last four months of which were filled with pressure to put out five stories a day and bring in 1 million unique visitors per month, goals that Ferro wasn’t meeting. Ferro writes: “To succeed at BI, you have to be good at the middle ground, where you can read something, spend 30 minutes putting together a summary, maybe add another thought or two, hit publish, and then be immediately ready to start again. That’s how you get to five stories or more a day. … In a way, BI is the extreme version of what every news organization now expects of its journalists: fast copy with a broad appeal that’s turned in without much need for editing.”
+ Noted: Twitter is trying to increase video ad sales as brands move away from the promoted tweet (Wall Street Journal); The Wall Street Journal’s website turns 20 years old, with a plan for a subscription model from the beginning (Nieman Lab); Reynolds Journalism Institute announces its 10th fellowship class: Eight fellows will work on projects such as how to convert nonprofit news readers into engaged newsletter subscribers and building chat bots for news delivery (Reynolds Journalism Institute)
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The best ways to build audience and relevance by listening to and engaging your community
By embracing audience engagement, newsrooms can grow their readership, boost their relevance and find new sources of revenue. This report, part of our Strategy Study series, examines strategies newsrooms and independent journalists can use to effectively engage and listen to their audience and develop new beats, sources and story forms in the process.
7 issues to think about before live-streaming breaking news (Journalism.co.uk)
When live-streaming breaking news, former BBC journalist Sue Llewellyn says journalists should think about the same issues that would be considered before putting a video on air in traditional broadcasting. Journalism.co.uk’s Catalina Albeanu outlines seven issues to consider before live-streaming breaking news, including: Does the live stream endanger yourself or anyone around you, what’s likely to appear next and is it OK to share that, and could what’s being shown cause viewers emotional distress?
Younger generations in Canada are less concerned with the decline of print newspapers (Angus Reid Institute)
According to a new survey from Canada’s Angus Reid Institute, younger generations in Canada aren’t as concerned with the decline of print newspapers as older generations. Almost two-thirds of those surveyed over the age of 55 said the newspaper industry’s struggles were significant, but fewer than half of the younger respondents said it “is a serious problem.” The report also found that about a third of respondents feared that a continued decline Canadian media would lead to U.S. news stories would dominating Canadian news, eliminating crucial local news.
Why the unfiltered feed is an unsustainable way of getting information (Select All)
The unfiltered feed is an outdated way of getting information, Select All’s Casey Johnston writes: “Chronological order doesn’t scale well. Once a medium or platform has had its here-comes-everyone moment, the stuff you actually want to see gets buried in an undifferentiated stream — imagine a library organized chronologically, or even the morning edition of a newspaper. People are doing too many things and they are happening all at once, and the once-coherent experience of people using a platform unravels into noise.”
Publishers are key to social networks, but platforms such as Facebook have them ‘feeding on the scraps’ of their ad businesses (Guardian)
Bloomberg Media chief executive Justin Smith says platforms such as Facebook and Twitter aren’t playing fair with publishers when it comes to ads. Publishers’ content is key to keeping social media users happy, Smith says, while publishers are “being fed scraps” from the platform’s huge advertising businesses. Smith says: “They keep the $16 billion to $18 billion they get in the news feed, and the news feed, with personal sharing down, is effectively all of our content, it’s effectively just an aggregation of premium publishers’ content.”
+ Does it matter that people are sharing fewer original posts on Facebook? “If Facebook is just seen as a place where people just share BuzzFeed articles and political viewpoints but don’t share anything personal, that would be a major failing. You need massive user engagement for platforms to work” (Digiday)
How nonprofit news funders can utilize design thinking for better philanthropy (Knight Foundation)
By using human-centered design to think about their funding, Geraldine R. Dodge Foundation’s Molly de Aguiar writes that nonprofit news funders can strengthen their philanthropy. De Aguiar outlines several layers of design thinking for funders to explore, including how work can be designed so that grantees are served better, and how work can be designed to serve the community better.
+ Earlier: Our research on the ethics of funding nonprofit news
The post Need to Know: May 2, 2016 appeared first on American Press Institute.
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