Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Mary Meeker released her annual 2016 Internet trends report (KPCB), showing slow growth of the Internet as a whole and the potential for messaging apps to replace the home screen (Recode)
But did you know:The percent of ad dollars spent on print dropped from 25% to 16% between 2011 and 2015, while mobile grew from 1% to 12% in the same period (Nieman Lab)
“The scariest chart in Mary Meeker’s slide deck for newspapers has gotten even a tiny bit scarier,” Joshua Benton writes. Comparing Meeker’s attention/advertising slide from 2011 to 2015, the percentage of ad dollars print dropped from 25 percent to 16 percent in that time period, while mobile grew from 1 percent to 12 percent. And, print is losing attention while mobile is gaining it: Print received 7 percent of advertising attention in 2011 and 4 percent in 2015, while mobile grew from 10% to 25%.
+ A few more data points of note in Meeker’s report: While Internet ad sales are growing fast, they’re still largely dominated by Facebook and Google, and people worldwide shared twice as many photos as they did in 2014, largely on platforms owned by Facebook (Recode)
+ Noted: Globe and Mail announces it will use Washington Post’s Arc publishing platform, becoming the largest North American publisher to do so (Globe and Mail); Bill Simmons’ latest venture The Ringer went live on Wednesday (Washington Post); 21st Century Fox will fund theSkimm’s expansion into original video with an $8 million investment (Bloomberg); Vanity Fair launches a vertical called Hive, covering the intersection of business, politics and tech (Digiday)
API UPDATE
Welcome our new summer fellow, Kasia Kovacs
This week, we’re excited to welcome our 2016 summer fellow Kasia Kovacs. Kasia is a master’s student at the University of Missouri, studying news reporting with a focus on investigative reporting. While at API, Kasia will be working on a range of projects including her own related to tools for long-form journalism and how people engage with long-form journalism. You can follow Kasia on Twitter at @KasiaKovacs.
How The Washington Post plans and prepares its Snapchat stories (Poynter)
Snapchat can be a great way to tell a story while it’s happening, but that doesn’t mean news organizations can forgo preparation. This week, The Washington Post is sharing what it’s like to ride on public transportation around the world as part of its coverage of repairs to the Washington, D.C., Metro system. Before starting the project, a schedule was created and Snapchat tips were shared with reporters who would be posting stories. Some reporters even practiced by posting their commute to their personal Snapchat accounts ahead of their assigned day on the Post’s account.
‘There’s no longer this church versus state’: City AM is tearing down the divide between the editorial and business sides (The Drum)
London business-focused newspaper City AM is drastically changing its culture, in ways that its chief operating officer Charles Yardley says could change the U.K. publishing landscape as a whole. Trying to bring editorial and commercial together, City AM will now also publish articles by “contributors” who are paid based on the number of page views generated and by corporate brands’ ad and PR teams who will have direct access to City AM’s CMS. Yardley says: “We are definitely turning the commercial model upside down on its head. … A few years ago … from a commercial standpoint if you walked onto the newsroom floor you would be marched out. But that’s definitely not the case here in any shape or form.”
Why digital transformations require leaders to change some of their core beliefs (Harvard Business Review)
Many businesses, in the news industry and outside of it, believe they can transform into a digitally focused organization by making small tweaks, Barry Libert, Megan Beck and Jerry Wind write. But a real digital transformation requires a change in the leadership’s core beliefs. While industries are built around a set of traditional assumptions and behaviors, Libert, Beck and Wind write that the most successful organizations are the ones who challenge those sets of beliefs and bring in new business models.
Forbes may have loosened its restrictions on ad blockers (Nieman Lab)
After asking users with ad blockers enabled to disable them before accessing its website, Forbes appears to have loosened its restrictions, Laura Hazard Owen writes. Some Twitter users reported that they were allowed to access Forbes content with an ad blocker enabled, while some others were still stopped. Owen writes: “Not surprisingly, all of these policies have annoyed certain users, but Forbes appeared to inspire particular aggravation and mocking, perhaps in part because Forbes is not viewed as an essential news source … If Forbes has seen a steep enough decline in traffic, it might have decided that loosening its policy is worth it.”
More than half of local independent online news sites are selling sponsored content, Tow-Knight report finds (Nieman Lab)
According to a new report from the Tow-Knight Center for Entrepreneurial Journalism, 51 percent of local independent online news sites that sell journalism are selling native advertising or sponsored content. The report shows that while these publishers are still heavily dependent on advertising revenue, they’re experimenting with new ad formats and new ways to bring in revenue. And, 78 percent of the survey respondents said their revenue increased in 2014, up from 70 percent who said the same in the previous year’s survey.
+ Changes in the 2016 edition of the AP Stylebook include the addition of “emoji” and “kombucha,” as well as clarifications on when to use “spree” and “claim” (Poynter)
The post Need to Know: June 2, 2016 appeared first on American Press Institute.
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