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You might have heard: Tribune Publishing is now tronc, with a vision that “calls for perhaps the most concentrated mess of buzzwords that digital publishing has ever seen”
But did you know: The problems with tronc go beyond its name, and the people who work there deserve better (First Draft)
“It’s not just that the name [tronc] is stupid, though it is,” Allison Hantschel writes. “It’s that giving the company a stupid, laughable name and putting out a press release at 4 p.m. on a Thursday, filling said press release with management seminar horseshit about leveraging the strategies of the content of the monetization of the whatever the hell says to everyone who works for that company: Your work means to us exactly this little. … Those people deserve better than ‘tronc.’ They deserve better than 20 years of corporate flailing at every online trend, from the paywall to the hyperlocal to the longform back to the paywall again.”
+ Noted: Vox suspends an editor after he encouraged people on Twitter to start riots at Trump rallies (CNN Money); According to data from Chartbeat, Yahoo’s homepage drives more traffic than Twitter, giving publishers “all the more reason to value Yahoo as a traffic source” (Digiday); A month after it opened its chart tool up to the public, Quartz has had 10,000 people request access to its chart tool Atlas (Digiday); NPR photographer David Gilkey and interpreter Zabihullah Tamanna were killed in Afghanistan on Sunday after the Humvee they were traveling in was “hit by rocket propelled grenades in an apparent ambush” (NPR), the first time in NPR history that one of its journalists have been killed on assignment (CNN Money)
7 steps to make money from online video (TheMediaBriefing)
Platforms and publishers alike are pushing online video, but effectively generating revenue remains a challenge, Sumant Bhatia writes. Bhatia outlines seven steps publishers should take to make money from online video, including: Get management on board, know your audience well and create videos with that audience in mind, and get your marketing strategy right.
A year after launching a micropayment model, Winnipeg Free Press says it sells about 1,000 articles each day (J-Source)
Nearly a year after it launched a micropayment system in July 2015, Winnipeg Free Press is sharing some numbers on the model’s success. Winnipeg Free Press says it sells an average of 1,000 articles each day, and it’s sold 265,000 articles since the July 2015 launch. Winnipeg’s articles cost 27 cents on average, and readers can access three articles for free each month. And if they’d rather not pay by the article, readers also have the option to purchase an all-access digital pass for $16.99.
Instagram officially launches its algorithm-based feed, making it more like Facebook (The Verge)
After panic this spring that Instagram would move to an algorithm-based feed, the social network is now rolling out that feed worldwide. The Verge’s Casey Newton writes that the algorithm will likely work similarly to Facebook’s: If you regularly like or comment on posts by a particular user, posts from that user will be shown higher in your feed. In a blog post explaining the change, Instagram says the change is leading to more engagement: “We found that people are liking photos more, commenting more and generally engaging with the community in a more active way.”
+ Earlier insights on what an algorithm-based Instagram feed could mean for publishers: Bloggers worried that an algorithm would mean a decline in views, but the publishers who are already performing well on Instagram will likely get a boost, forcing publishers to adopt a quality over quantity strategy
Why journalists should stop calling their writing ‘content’ (Slate)
It’s scary when journalists call their writing “content,” Jon Christian writes, because it devalues the important work that they do. Christian writes that looking at journalism as content creation is “not, I’d like to think, a healthy way of looking at journalism. Doing so is certain to bring some of content’s low-rent sensibilities into the newsroom, and particularly the odious idea that pageviews are more important than basic, decent things like tracking down sources and fact checking and using common sense.”
Donald Trump’s campaign is more of a media operation than a presidential campaign (New York Times)
“It’s time to stop calling Donald J. Trump’s presidential operation ‘the Trump campaign.’ It would be far more accurate to call it ‘Trump Productions Inc.,’” Jim Rutenberg writes. “Rather, he oversees a prolific content production studio that has accomplished what every major media conglomerate is trying to pull off with mixed success. It has managed to produce a huge amount of inexpensive programming that has consistently dominated the ratings and the conversation across the entire new-media landscape — cable news, broadcast news, radio, Twitter, Facebook and who knows what else.”
The post Need to Know: June 6, 2016 appeared first on American Press Institute.
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