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You might have heard: Media organizations are divided over how to cover Donald Trump’s presidential campaign, and some journalists have come out in opposition to Trump
But did you know: BuzzFeed canceled an ad deal with the RNC because of Donald Trump (Wall Street Journal)
In a memo to staff on Monday, BuzzFeed CEO Jonah Peretti said Monday that the company has canceled an ad deal with the Republican National Committee because of the “tone and substance” of Donald Trump’s campaign. Peretti explains in the memo that some of Trump’s ideas, such as ban on international travel for Muslims, would “make it impossible for our employees to do their jobs.” The agreement between BuzzFeed and the RNC was signed in April and accounted for about $1.5 million, but a RNC official said no money had changed hands yet.
+ Kelly McBride on why this could be a bad business decision for BuzzFeed: “Most publishers place a very high bar on refusing advertising, as well as articulating a thorough process for making such decisions. They don’t want to be accused of censoring dissenting voices. But they also don’t want to be in a position of turning money away. If BuzzFeed has such a policy, they didn’t reference it in this decision.” (Poynter)
+ Noted: The New York Times could add a higher-tier, ad-free digital subscription option (Advertising Age); The Associated Press is creating a native advertising agency for its members, with a goal of allowing smaller publishers to publish high-quality sponsored content (International Business Times); After Gannett encouraged Tribune shareholders to withhold support in board member elections to encourage a deal, more than 40 percent of Tribune Publishing shareholders did so (Chicago Tribune) and chairman Michael Ferro says the company wants to start publishing 2,000 videos a day with artificial intelligence (Recode); E.W. Scripps buys podcasting company Stitcher for $4.5 million and will integrate the company with Scripps’ Midroll Media (Wall Street Journal)
How to use Chartbeat’s natural language Slackbot (MediaShift)
To make metrics more accessible to everyone in the newsroom, Chartbeat has developed a natural language Slackbot. In order to make the Slackbot easy for those who aren’t as familiar with metrics, users can ask the Chartbeat Slackbot questions in natural language like, how many people are on our website right now? The Slackbot also has the ability to notify users of Chartbeat’s “Spike Alerts” and to notify users when a report is finished building. MediaShift’s Alexandra Kanik explains how to integrate Chartbeat’s Slackbot into your organization’s Slack.
After launching a UK edition late last year, Refinery29 is now expanding into Germany (Advertising Age)
Launching a German edition on Monday, Refinery29’s CEO Philippe von Borries thinks the German media market is ready for Refinery29’s brand of lifestyle and fashion-focused news. The company has hired a Germany-based team for the site, which will include both original local content and content translated from Refinery29’s English websites. Von Borries explains Refinery29’s strategy in Germany: “Our global expansion is a critical piece of our overall strategy. We can build global audiences very quickly, and we want to be able to leverage that momentum,” in the form of custom content.
+ Catch up on what happened at this weekend’s Newsgeist conference in Europe, including discussion of why collaboration was key to pulling off the Panama Papers and why Snapchat shouldn’t be underestimated (Nieman Lab)
What actually gets people to change their minds on social media: Encountering differing opinions more frequently (Fast Company)
In the midst of election season, there’s a lot of stances being taken on social media, but what actually gets someone to change their opinions? Fast Company’s Art Markman explains that people’s opinions are formed in part by knowing that others share their opinions. So while a single post on social media may not instantaneously change their minds, that post could affect their opinions in the long-term: Even seeing just a few comments over time may affect someone’s stance on what they thought was a commonly held belief, Markman writes.
When it comes to distributed content, native advertising has a transparency problem (Digiday)
With more people reading publishers’ articles outside of their websites, social media is becoming increasingly important for native ad distribution, especially in the form of paid content. But as publishers try to get native ad campaigns in front of more readers, they’re often making compromises when it comes to transparency for advertisers. Ad agency Digital Surgeons’ chief creative officer Pete Sena explains why they’re sometimes buying straight from Facebook: “The arbitrage of how media’s bought and sold — transparency is a problem. If you let a publisher buy a post that’s boosted, you don’t know if you reached the right audience.”
The biggest drawback of getting news from Snapchat Discover is timeliness (Nieman Lab)
PolitiFact founder Bill Adair spent a week getting news from only Snapchat Discover, getting “a good mix of news and features” from channels including WSJ and CNN. But Adair writes that the biggest drawback was that Snapchat Discover is only updated once per day, and some content wasn’t as substantive as it could be: “Many of the Snapchat providers never ventured beyond the fluff that news company execs seem to believe Millennials want. BuzzFeed has some serious news reporting on the web, but its Snapchat channel offers a steady diet of frivolousness such as ‘16 Golden Retriever Puppies Who Are Total Dweebs’”
The post Need to Know: June 7, 2016 appeared first on American Press Institute.
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