Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: After launching in early 2015 as a possible way to reach low-effort news consumers, questions have been raised about how much traffic Snapchat Discover receives
But did you know: In Snapchat’s redesign of Discover, users can subscribe to publishers’ channels (The Verge)
Snapchat launched a major redesign of its Stories and Discover, with changes intended to drive more traffic to Discover, including allowing users to subscribe to publishers’ Discover channels. When a user subscribes to a publisher’s channel, that publisher’s unread Discover stories will appear underneath stories from their friends. Publishers can also now include a headline and image to promote that day’s story; the previous design simply showed publishers’ logos.
+ Noted: Data from the U.S. Bureau of Labor Statistics show there’s now more Americans working for online publishers and broadcasters than for newspapers: As of March, 197,800 Americans work in “internet publishing and broadcasting” and 183,200 working for U.S. newspapers (Nieman Lab); Verizon is expected to submit a second-round bid of $3 billion for Yahoo’s core Internet business (Wall Street Journal); Gannett says it won’t drop its $15/share bid for Tribune Publishing (Poynter); Politico is hoping to find its new editor by “early summer,” and possible candidates could include BuzzFeed’s Ben Smith and Daily Beast’s Noah Shachtman (Huffington Post)
How news organizations should deal with Instagram’s new algorithm-based feed (Nieman Lab)
Though Instagram claims that its new algorithm-based feed leads to more engagement, Laura Hazard Owen asks what the change means for news organizations that are either experimenting with Instagram or already heavily dependent on it. Along with the algorithm changes, Instagram also introduced new tools for businesses, including paid analytics about audience behavior and demographics and paid promoted posts. News organizations might also see success with posting less frequently, Owen suggests, so that individual posts will stand out more.
After ending its print edition, UK’s The Independent wants to expand into NYC (Politico Europe)
U.K.’s The Independent shut down its print edition in March, and said just two months later that it was already profitable. Now it’s setting its sights on one of the world’s biggest news markets: New York City. In the next few months, The Independent will be growing its new team of 8 journalists in NYC, adding jobs such as a news editor and specialist reporters in areas such as culture and technology. Expanding into NYC gives The Independent an opportunity to increase its reach, which is important as its business model is dependent on digital ad revenue.
+ Huffington Post announces it will launch a Spanish-language edition in Mexico (Huffington Post)
How to manage your emotions and reactions in times of change in the newsroom (Poynter)
“Leading change is a matter of leading people,” Vicki Krueger writes, and that includes managing your own emotions about those changes. Krueger lists several emotions newsroom leaders might feel during times of changes, and ways they can react on those emotions. For example: If you’re excited and want to get others excited about the changes, talk to people about what you like about the changes and why. Or if you’re a bit skeptical of the changes, but still interested, ask clarifying questions, while paying attention to the tone of your voice.
BuzzFeed’s decision to break off an ad agreement with the RNC is unprecedented and unlikely to be replicated (Washington Post)
By choosing to break off an ad agreement with the Republican National Committee over Donald Trump, BuzzFeed appears to have taken an unprecedented move in modern politics, Callum Borchers writes. While NBC and Univision have severed business ties with Trump, none have turned away political advertising. Borchers suggests it’s unlikely that many other news organizations will follow. Former USA Today publisher Dave Hunke says: “On principle, I believe it is unwise for any media operation that views itself as fair and independent to issue a total block against one candidate’s advertising, notably a major-party candidate for president.”
E.W. Scripps’ acquisition of Stitcher could be a step toward a closed podcasting system (Nieman Lab)
Midroll Media’s parent company E.W. Scripps acquired podcasting company Stitcher, a move that could lead to a closed podcasting system. Stitcher is “widely considered to be the most popular alternative to the default Apple podcast app,” Nicholas Quah writes. Stitcher will operate under Midroll Media, which some argue “will lead to a closed ecosystem that’s bad for both creators and consumers,” due to Stitcher’s nature as a proprietary platform.
+ Ben Thompson on how podcasting can address its problems with monetization and measurement: “Publishers should offer podcasts through their own app that measures listens, and either sell ads themselves if they have the scale or outsource it to a company like Midroll. Midroll, for their part, should leverage their new player technology to offer skinnable apps for publishers who can’t build their own. The end result would be a much smoother path for publishers to convert their readers to listeners — and to effectively cross-promote — along with the measurement and scale needed to grow advertising meaningfully” (Stratechery)
The post Need to Know: June 8, 2016 appeared first on American Press Institute.
from American Press Institute http://ift.tt/1WEFqob
0 التعليقات:
Post a Comment