Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Apple splits revenue with publishers who sell subscriptions through the App Store 70/30, but the 30 percent split is too steep for some publishers
But did you know: Apple is changing how it splits revenue from App Store subscriptions with publishers, rewarding publishers who retain their subscribers (Nieman Lab)
At Apple’s annual WWDC conference on Monday, a big change for how Apple handles App Store subscriptions will be announced: While the 70/30 revenue split will remain, developers who keep a subscriber around for longer than a year will see Apple’s cut of their revenue drop to 15 percent. The change will also take effect immediately: For publishers who have subscribers who have already been subscribing for longer than a year, they’ll start getting the 85/15 split next week. Other announcements for publishers to expect from WWDC include the ability to set different price points for users in different countries and the option for different renewal periods.
+ Noted: Argentine publisher InfoBae becomes the latest publisher to use The Washington Post’s content management system Arc (Washington Post), bringing the total number of publishers using Arc to 11 and showing how Arc is becoming an important source of revenue for the Post (Wall Street Journal); Arianna Huffington is planning a health and wellness new media startup called Thrive, backed by Alibaba’s Jack Ma (Bloomberg); The Guardian is experimenting with using interactive, auto-updating push alerts to cover big stories such as the presidential primaries (Nieman Lab)
Twitter introduces three new ways for publishers to embed timelines on websites (TechCrunch)
Twitter has made it easier for publishers and developers to embed Twitter timelines with the release of three new ways to embed timelines. Of the three new options, Stefan Etienne writes the simplest option is to use publish.twitter.com, which allows publishers to customize the embedded timeline with minimal coding skills. The other options are to use factory functions or Twitter’s new oEmbed API.
A group of 10 publishers in Germany are pooling their data to compete with Facebook and Google (Digiday)
To compete with Facebook and Google, a group of 10 German publishers including Axel Springer and Der Speigel are pooling their reader data from nearly 1,000 websites. Publishers import their data into Emetriq, a tool owned by Deutsche Telekom that sorts and cleans up the data. The tool creates “highly targeted, quality audience segments,” which the publishers can then use to sell ads. Publishers pay a flat fee for the segments, ranging from from €4,000 (about $5,000) to €15,000 (about $17,000), based on the number of page and ad impressions.
‘The app boom is over’: The days of huge growth for apps are done (Recode)
“Your phone is full of apps, and you’re done downloading new ones — unless they’re Snapchat or Uber,” Peter Kafka writes. While people are still making apps and plenty of people are still downloading them, many independent app developers and publishers find it difficult to get people to download their app, and even the biggest app publishers are seeing their downloads decline. The biggest exceptions are Snapchat and Uber, which are both continuing to grow faster than other major apps.
NYT CEO says readers who use ad blockers don’t have the right to consume journalism, but readers may see it differently (Fortune)
Addressing the Interactive Advertising Bureau’s Ad Blocking and User Experience Summit, New York Times CEO Mark Thompson said, “No one who refuses to contribute to the creation of high quality journalism has the right to consume it.” But Mathew Ingram writes: “The Times may see its battle against ad blocking as a kind of holy war in defense of high-quality journalism, but the readers it is fighting against see it very differently.” In particular, in a thread on the possibility that NYT will block ad-blocking readers, Reddit users have noted that ad blocking is a “a grave that [publishers] dug themselves” and they “refuse to lose privacy and security from malicious ads.”
+ A study from media and technology research company Midia finds that 1 in 10 people would switch to a mobile carrier that blocks advertising across its network (Business Insider)
103 non-male speakers to put on your next journalism panel (Journalism.co.uk)
“Let’s relegate all-male panels to the Mad Men era where they belong,” Abigail Edge writes. To that end, Journalism.co.uk has compiled a list of 103 non-male potential speakers to put on your next panel at journalism conferences. While the list was curated from Twitter, Facebook groups and previous conference attendees, Journalism.co.uk is inviting readers to send in their own suggestions of people who belong on the lists.
+ Earlier: JAWS will help conference planners find qualified women to speak on panels and Sree Sreenivasan says women and people of color on panels should have more of a place than just talking about diversity issues
The post Need to Know: June 9, 2016 appeared first on American Press Institute.
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