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You might have heard: The Dallas Morning News completely reorganized its newsroom in an effort to get out of the print-first mentality
But did you know: The Dallas Morning News’ investment in ‘other’ revenue is leading to increasing revenues (Poynter)
When Jim Moroney suggested five years ago that a then-small “other” revenue category could cover print losses, some saw him as a “John the Baptist” of the newspaper industry, Rick Edmonds writes. And five years later, that bet on “other” revenue in the form of digital marketing is paying off for The Dallas Morning News: A.H. Belo reported this week that those revenues covered print losses in the second quarter and kept revenues level with the same period a year ago, while digital advertising and marketing revenues are growing steadily. What’s working for DMN, Moroney explains, is selling targeted marketing to industries such as elective surgery and auto dealers — industries where DMN can show a steady ROI in the form of new customers.
+ Noted: Gannett may re-up its bid to buy Tronc’s newspapers this week (Politico Media); Facebook is giving publishers the option to insert 15-second midroll ads in the middle of live broadcasts (Advertising Age); Google will soon show AMP links everywhere in its search results, a change that is expected to dramatically boost traffic to publishers’ AMP pages (Nieman Lab); Chicago-based hyperlocal City Bureau is launching a crowdfunding campaign to raise $10,000 by the end of August to fund a newsroom on Chicago’s South Side and expand its reporting on the city government (Kickstarter); NYT will publish a print-only novel excerpt on Sunday as a way to “incentivize print” (Nieman Lab); Instagram launched Instagram Stories on Tuesday, a near copy of Snapchat Stories: Instagram Stories let users share photo and video clips that are available for 24 hours before disappearing (Variety)
Ahead of the 2016 Olympics, a look back at how NYT planned its coverage of the 2014 Olympics (Storybench)
Before the 2016 Olympics start in Rio, Storybench takes a look back at how The New York Times planned its coverage for the 2014 Olympics in Sochi. NYT began planning early — six months in advance, even — so that it could get access to athletes and to be able to plan for more in-depth, interactive elements. With a team of nearly 30 people, NYT created scrollable interactives, videos, 3D graphics, and interviews. But don’t expect to see much of the same in its 2016 coverage, graphics editor Graham Roberts says: “We may use things that worked in the past, but I wouldn’t expect the same thing again.”
6 major UK newspaper companies may join together to sell ads (The Drum)
Six major newspaper companies in the U.K. are exploring whether jointly selling ads would help counter declining print revenues, Jessica Goodfellow writes. This marks the first time the six companies, which include News UK, Trinity Mirror, Guardian News & Media, DMG Media, Telegraph Media Group and Northern & Shell, have considered an industry-wide collaboration and put enough money behind it to run a feasibility study, Goodfellow writes. What these companies are talking about doing is centralizing advertising sales for their print, digital and mobile assets, and possibility sharing of data sources, as well.
+ Germany’s Bild is trying to use virtual reality and 360 video for breaking news stories by reducing the post-production period, with the goal of being ready by November to cover the U.S. election in VR (Digiday)
Facebook and other major tech companies are mostly immune to ad blockers because so many of their users are on mobile apps (Bloomberg Gadfly)
While ad blocking may have cost web publishers as much as $22 billion in lost ad sales last year, Leila Abboud writes that it’s becoming evident that the pain isn’t being shared equally. Facebook is a “textbook example,” Abboud says, of how some technology companies hold an advantage over ad blockers: “While [Facebook] was prey to ad blockers when most users preferred computers, it’s played a blinder in the shift to mobile. The ads within the mobile Facebook app (and its photo-sharing app Instagram) can’t be stripped out by blockers. They’re delivered by Facebook servers with none of the usual identifiers.”
+ A smart idea on hiring from Recode: It’s hiring for five new jobs, but instead of just putting job postings out, it’s explaining the “why” behind each of the new jobs (LinkedIn)
Should paywalls be loosened for election coverage? (Poynter)
Once a news organization puts a digital subscription model in place, they may take it down temporarily for a variety of reasons. In 2011, then-New York Times assistant managing editor of digital content Jim Roberts described the reasons NYT dropped its paywall for Hurricane Irene coverage as “obligations to our audience and to the public at large when there is a big story that directly impacts such a large portion of people.” But, Melody Kramer asks, doesn’t crucial information about the election fall into that category? “If national news organizations … only drop the paywall for election results — and not for their ongoing in-depth coverage that might help readers make informed decisions with their ballots — then they continue to play into the results-based model of election coverage which values quick figures over in-depth coverage,” Kramer writes.
+ CNN president Jeff Zucker tells Variety that he doesn’t see digital organizations such as BuzzFeed as competition: “I don’t think Vice and BuzzFeed are legitimate news organizations. They are native advertising shops. We crush both of them. They are not even in our same class.” (Variety)
‘Video is not the only future of media’ (Medium)
“Video is indeed thriving,” Atlantic Media Strategies’ Joshua Lasky writes. But, “trying to shoehorn it into all use cases is bad for users and, ultimately, bad for publishers,” Lasky says. Video has its own structural problems in the form of pre-roll ads, and publishers are rushing to create videos that may not always be the right medium for the story. “Videos are, by nature, attention hogs,” Lasky writes, “it’s hard for audiences to get full value from the format if they’re not actively watching the visual content. So in return, you’d better be sure that your video is worth the time spent on it, or else it’s just another piece of clickbait.”
+ What Facebook’s patents can tell us about how its algorithm works: It ranks individual news items rather than individual publishers, news items are scored and ranked for each user individually, and the algorithm calculates the probability that a user will interact with the story in various ways (INMA)
The post Need to Know: Aug. 3, 2016 appeared first on American Press Institute.
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