Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: The Millennial generation is is anything but “newsless,” with 69 percent of Millennials getting news at least once a day
But did you know: To get Millennials to read long-form journalism, make the mobile experience better and use visual elements that work with the flow of the story (Reynolds Journalism Institute)
As part of its five-part series on how Millennials interact with long-form journalism, Reynolds Journalism Institute offers some research-based advice on how to get Millennials interested in a long-form story. RJI conducted 53 interviews with Millennials for the research, finding that participants preferred when stories had visual elements to them — but only when those visual elements were part of the narrative. Participants also preferred to read long-form stories on mobile, showing why news organizations need to prioritize mobile reading experiences.
+ Noted: Time Inc. is expected to lay off about 110 employees or 1.5 percent of its total workforce (Wall Street Journal); Paddock Publications Inc. will buy 11 newspapers in Southern Illinois from GateHouse Media (Daily Herald); Tech Insider will be folded back inside Business Insider: It was launched in July 2015 as part of BI’s diversification strategy and Henry Blodget says it’s moving back to BI because the lines between tech and business are blurring (Wall Street Journal); The New York Times launched a Spanish-language version of its app (Poynter); Local news startup Ripple is acquiring another local news startup Hoodline, which is focused on several San Francisco neighborhoods (Recode)
Tips for email newsletters from theSkimm, Clover Letter and BuzzFeed: Choose a focused audience and find the right tone for that audience (Reynolds Journalism Institute)
With the renewed interest in email newsletters as a way to reach readers, Reynolds Journalism Institute talked to BuzzFeed, theSkimm and Clover Letter about their tips for a successful email newsletter. One major benefit of email newsletters is that they can have a narrow, focused audience that a traditional news organization might not be able to reach. Newsletters can also focus in on niche topics — BuzzFeed has 30 categories of newsletters, ranging from breaking news to a weekly roundup of cat stories. And with that narrow focus, newsletter writers can hone in on the right tone and voice for their readers, something theSkimm has done with its conversational tone for its female Millennial readers.
How European publishers are working together to translate news into different languages and provide broader coverage (Nieman Lab)
Brexit showed how closely tied Europe’s countries are, Joseph Lichterman writes, but few news organizations have the resources to fully cover all sides of European policymaking. To solve that problem, some news organizations are partnering to translate news into different languages and share stories. Leading European Newspaper Alliance is a partnership between seven news organizations in six countries that publish in four languages. News organizations that are part of LENA have the rights to repurpose any work that the other members publish, and each individual organization is responsible for translating the pieces they’re interested in using.
+ Glenn Greenwald is launching The Intercept Brazil, a Portuguese-language version of The Intercept that he says is a response to a lack of diverse news sources in Brazil (Journalism in the Americas)
By systematically excluding professions such as freelance writers, Twitter’s verification system makes it an Internet ‘kingmaker’ and perpetuates a filter bubble (Quartz)
“Twitter prompts newly verified users to ‘increase their trustworthiness’ by following other verified users — a shortcut to creating a filter bubble,” Jillian York writes. “The verification policy gives Twitter — a corporation whose purpose it is to maximize shareholder profit — the ability to play kingmaker. By verifying a 17-year-old kid whose funny Vine posts have gotten him thousands of followers or a press mention or two, the company is making a determination that this is a person is worthy of the special privileges — and features — that such status entails. And when Twitter denies a freelance writer or a professor such privileges, the company assists the existing stratification inherent to these professions.”
When Jeff Zucker defended CNN’s hiring of Corey Lewandowski, he exemplified false balance (Columbia Journalism Review)
In an interview with Variety, CNN president Jeff Zucker defended CNN’s hiring of former Trump campaign manager Corey Lewandowski, saying, “The reason we hired [Lewandowski] is that now that we are in the general election, I think it’s really important to have voices on CNN who are supportive of the Republican nominee. It’s hard to find a lot of those.” But that explanation is a clear example of the “false balance” that many news organizations hold, David Uberti writes: “Very few political experts speak favorably of Trump, and yet CNN is stacking the deck to give viewers a veneer of objectivity.”
Instagram took the best feature of Snapchat, and possibly made it even better (The Atlantic)
“Stories is one of the best parts of Snapchat, which means it’s one of the best parts of the modern mobile environment,” Robinson Meyer writes. “Snapchat Stories — which works so similarly to Instagram Stories that there’s no need to explain it — lets people crack jokes, point out something crazy, or post a meaningless selfie without worrying about it sticking around forever. If anything, Instagram improves on Snapchat Stories by giving it even more pride of place in the app interface: Instead of putting it in a side menu, as Snapchat does, Instagram slides it right at the top of the feed. Before you even slide down and see friends’s newest grams, you’re entreated to watch their story.”
+ But Snapchat still may not have a reason to fear Instagram Stories: Snapchat has a different approach, and it already has a base of loyal users for whom “the ghost logo is the logo for a generation” (Mashable)
The post Need to Know: Aug. 4, 2016 appeared first on American Press Institute.
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