As Facebook is making deals with publishers, messaging app Kik is also looking for publishers and brands to publish content on its platform. Kik is looking to move beyond being a messaging platform to become a place where people can play games, order food, and even do their banking. Kik has introduced new tools for publishers to connect with users, but maintains an opt-in model where the user has to initiate contact first.
+ Earlier: How Kik is starting to catch on with publishers
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