A study of ad-blocking in the UK found that while the number of people using ad blockers is growing, more than half are willing to disable their blocker in exchange for content

You might have heard: Some publishers are asking users to turn off their ad blocker before they’re able to access content

But did you know: A new study by IAB/YouGov on the state of ad blocking in the U.K. found that the number of people using ad blockers has increased to 22 percent, but it contains a glimmer of hope for publishers: 54 percent of people are likely to disable their ad blocker in exchange for being able to read content. Former City AM digital and social media director Martin Ashplant says the findings line up with what they saw at the newspaper: “Those users who valued the content did indeed turn off their ad blockers — and went on to consume far more than the average number of pages per user.”

The post A study of ad-blocking in the UK found that while the number of people using ad blockers is growing, more than half are willing to disable their blocker in exchange for content appeared first on American Press Institute.

from American Press Institute http://ift.tt/1VQo3g1