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You might have heard: Tribune Publishing is combining the role of editor and publisher at several of its newspapers, including the Los Angeles Times and Chicago Tribune (Tribune Publishing)
But did you know: The decision to combine editor and publisher roles is an ‘equal and opposite reaction’ to Griffin’s strategy at Tribune (Poynter)
While former Tribune CEO Jack Griffin was in the pursuit of a national advertising base, Rick Edmonds writes that the decisions made so far by CEO Justin Dearborn and board chairman Michael Ferro seem to be an “equal and opposite reaction” to Griffin’s strategy. Dearborn and Ferro, who come from the health care and technology industries, have concluded that a separate role to oversee advertising and finance is obsolete and have described the new approach as “content-first.”
+ Ken Doctor says the decision is a confusing one from a business perspective, because local publishers are a key role in communities and important for selling local ads: “Publishers are supposed to tend to the business of the paper and editors to serving the readers. The inherent conflict in conflating the two roles must be acknowledged” (Politico Media)
+ Tribune says it is still bidding for the Orange County Register and other assets from bankrupt Freedom Communications (Orange County Register)
+ Noted: In just over a year since its launch, audience engagement platform Hearken is now working with 44 news organizations (MediaShift); Publishers are unhappy with how much comScore is charging them to track audiences on third-party platforms, including Facebook and Flipboard (Advertising Age); Hearst and Verizon announce a new joint venture called Verizon Hearst Media Partners, which will create two Millennial-focused video channels this spring (Wall Street Journal)
10 social media discovery and verification tools for newsrooms on a budget (First Draft News)
Social media discovery and verification is becoming increasingly important in reporting, Storyful’s Derek Bowler writes, but not all news organizations can afford to buy pricy subscriptions for tools to help. Bowler provides a list of 10 tools for discovery and verification that are either free or available for under $5, including a search engine for Instagram called Gramfeed and a tool that will help users find the metadata for social media images called Jeffrey’s Exif Viewer.
How the BBC is using chat apps Viber and WhatsApp to publish documentaries (Digiday)
The BBC has been using chat apps such as Yik Yak and Line to distribute news for a year, and it’s now using Viber and WhatsApp to publish documentaries. “Our World: Kidnapped in Mexico” will debut on Viber on March 6, telling the story of a couple’s kidnapping with posts timed in a way that mimics real-life developments. The advantage of launching the documentary on Viber, Lucinda Southern writes, is that the BBC can easily reach a large number of people: Viber has 250 million monthly active users, and it has a timeline feature that makes it easy for users to catch up after the documentary has started.
To help get more people using its live streaming service, Facebook may pay celebrities to use it (Re/code)
Facebook is trying to get the masses to use its live streaming service, and it may even pay celebrities to use its streaming service to do so. While this isn’t the first time Facebook has tried to recruit celebrities to use a feature, it is the first time it’s been willing to pay them, Peter Kafka writes: “It’s still a big deal, conceptually, for a company that has previously shied away from licensing content or paying creators.”
Ad blockers make money off ads and user tracking, too (Wired)
While ad blockers market themselves as a way to speed up web browsing and avoid data trackers, Julia Greenberg writes that ad blockers are also making money off advertisements. AdBlock Plus, for example, runs an “acceptable ads” program where some ads that meet certain criteria will be shown if the publisher displaying the ad is willing to share some of the revenue. Another ad blocker, Ghostery, blocks all advertisements and trackers, but makes money by collecting anonymized data on what those trackers are picking up, and selling the data to other companies.
Lena Dunham’s email newsletter Lenny Letter now has 400,000 subscribers and a 65 percent open rate (Nieman Lab)
Just six months after its launch, Lena Dunham’s email newsletter Lenny Letter is boasting some impressive numbers: The email newsletter has 400,000 subscribers and a 65 percent open rate, while the Lenny Letter website received 600,000 unique visitors in February. Nieman Lab’s Laura Hazard Owen writes that Lenny would have received a fair amount of attention no matter what, but that’s enhanced by the fact that Lenny is both substantive and original.
+ More on email newsletters: Facebook is letting publishers test collecting email newsletter sign-ups in Instant Articles (Digiday)
The post Need to Know: Mar. 3, 2016 appeared first on American Press Institute.
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